by Devin Joshua | Feb 2, 2025 | Napa Culture
In the evolving landscape of luxury travel, Napa Valley is redefining what it means to indulge. Known globally as a premier destination for wine enthusiasts, the region is adapting to a significant cultural shift—Americans are drinking less. This change has given...
by Devin Joshua | Jan 25, 2025 | Partner Spotlight
At Napa Zero Proof Tours, I have the privilege of collaborating with some of the most talented taste-makers in Napa Valley. This tour wouldn’t be possible without the vibrant zero-proof culture that has blossomed here. Everyone I partner with has a unique story worth...
by Devin Joshua | Jan 14, 2025 | Napa Culture
After decades in Napa’s wine industry, I’ve seen it all: the meticulously planned schedule, the leisurely sippers, and the groups treating their time in wine country like a leg of The Amazing Race, cramming in as many stops as humanly possible. Spoiler alert: To truly...
by Devin Joshua | Nov 19, 2024 | Napa Culture
I’m Devin Joshua, the founder and guide of Napa Zero Proof Tours, the world’s first non-alcoholic walking tour experience. Many of you have been curious about what a typical tour is like, so I am here to give you an insider’s look. I created the NZP Tour experience to...
by Devin Joshua | Oct 24, 2024 | Napa Culture
Why NA libations? Why Napa? Why now? So many questions, but I’m glad you asked. People of all ages are reassessing their health and lifestyle choices, and drinking habits are part of that conversation. It’s a complex and personal issue, with younger generations...
